AI Insights · Timothy · January 2022
Top 5 Fashion Games on iOS in Africa in Q4 2021
Discover the performance of the top 5 fashion games on iOS in Africa during Q4 2021, including trends in downloads, revenue, and active users.
In Q4 2021, the top 5 fashion games on the iOS platform in Africa showcased varied performance trends in weekly downloads, revenue, and active users. Here's a detailed look at how each app fared.
Project Makeover from Magic Tavern, Inc. saw a slight decline in weekly downloads, starting at approximately 12.8K in late September and dipping to around 3.7K by the end of December. Weekly revenue experienced fluctuations but ended the quarter on a high note, peaking at roughly $9.5K in the final week of December. Weekly active users also showed a downward trend, decreasing from 80.8K to 58.3K over the quarter.
Hair Challenge by Rollic Games maintained a relatively stable performance in terms of weekly downloads, ranging from approximately 2.3K to 4K throughout the quarter. Revenue remained minimal, with a few spikes, such as $56 in early October and $33 in late November. The app's weekly active users saw a gradual decline from 20.9K to 15K by the end of December.
Love Fantasy: Match & Stories by Appzoa Tech Co., Limited showed a significant increase in weekly downloads, jumping from around 51 in late September to over 4K by the end of December. Revenue also rose steadily, reaching approximately $110 in the final week of December. Weekly active users increased notably from 34 at the start of the quarter to 5.9K by the end.
Fashion Show: Dress Up Games from Ngoc Pham Thi had consistent weekly downloads, averaging around 1.5K to 2.4K throughout the quarter. Revenue varied, with a peak of about $114 in mid-November. The app's weekly active users remained steady, fluctuating between 7.3K and 9.1K.
Makeover Games: Makeup Salon by Salon™ saw a slight increase in weekly downloads, starting at around 1.7K in late September and ending at approximately 1.9K by the end of December. Weekly revenue showed minor fluctuations, peaking at around $589 in the final week of December. The app's weekly active users increased from 2.8K to 2.6K over the same period.
For more detailed insights and data, visit Sensor Tower.
